The Well Branding

River City Church needed branding for a new building they had taken on. Undecided about the name initially they came to me with a simple starting point: to communicate hope to a struggling community. I suggesting ‘The Well’ as a name for the building I was able to use the idea of a Well bringing life to a community to communicate that everyone was welcome to come to the Well and find what they needed.

Press Launch

One of the most vital elements of moving the church into their new venue was visibilty and communicating relevance to the general public who may wish to come and use the building. We arranged an ‘open-week’ event and invited the press.